Marketing your merch
Getting customers to buy: QR codes, Instagram, launches, drops and Google.
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How to Market Your Merch In-Store and Online
Practical ways for a local business to sell more merch: QR codes at the counter, staff, Instagram, Google, email and launches. No ad budget needed.
Marketing your merch
How to Sell Merch on Instagram
How a local business can sell merch on Instagram: link in bio, launch posts, Stories, reposts and caption ideas that get followers to buy.
3 min read
Marketing your merch
Using a QR Code to Sell Merch in Your Store
Where to put a merch QR code in your shop, what the sign should say, how to print it and how to tell whether it's working.
3 min read
Marketing your merch
How to Launch Your Merch: A 2-Week Plan
A simple two-week plan for launching merch at a local business: teasers, samples, staff, launch day, and what to do in the first week after.
2 min read
Marketing your merch
Add Your Merch Shop to Your Google Business Profile
Help people who search for your business find your merch: how to add your shop link, products and posts to your Google Business Profile.
2 min read
Marketing your merch
Merch Drops: How Limited Runs Create Demand
How local businesses can use limited merch drops — seasonal, anniversary and collab designs — to give customers a reason to buy now, with no leftover stock.
2 min read
Marketing your merch
How to Get Customers to Post Your Merch
Simple ways for a local business to get customers posting photos in their merch — and how to reshare them — so your customers become your best advertising.
2 min read
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Fifteen minutes, nothing up front, and a link you can share tonight.
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