Merch for gyms and fitness studios
Your members show up several times a week. Give them something to train in, something to wear home, and a shirt they have to earn.
Free to open · no inventory · 20% of each sale, nothing else
Why gym merch works
Gym merch has a built-in reason to be worn: members are coming to train anyway. A shirt from their gym also says something they are proud of — that they keep showing up.
That makes milestones and challenges the best merch a gym can sell. “100 classes” on a shirt means more to the person who did them than any logo.
Members in your gear are also seen constantly: on runs, at the coffee shop, in class photos that get shared. Every one is a recommendation.
What you’d earn
The products that suit a gym best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Unisex Staple Tank Top | Bella + Canvas 3480Tanks | $36.00 | −$14.25 | −$7.20 | $14.55 |
| Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
| Unisex Heavy Blend Hoodie | Gildan 18500Hoodies | $57.00 | −$22.63 | −$11.40 | $22.97 |
| Stainless Steel Water BottleWater bottles | $61.00 | −$24.39 | −$12.20 | $24.41 |
 Unisex Garment-Dyed Sweatshirt | Comfort Colors 1566Sweatshirts | $77.00 | −$30.59 | −$15.40 | $31.01 |
 Eco Tote Bag | Econscious EC8000Tote bags | $45.00 | −$17.75 | −$9.00 | $18.25 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Ideas to start with
Training tanks and tees
Light, clean prints on fabric people actually want to sweat in.
The coach’s catchphrase
The line your coaches shout every class, in big type. Members will recognize it instantly.
Milestone shirts
“100 classes”, “1 year”. Share the link only with members who hit it.
Challenge shirts
Finish the 30-day challenge, unlock the shirt. A reason to buy and a reason to finish.
A water bottle
Used every session and seen by everyone in the room.
How to sell it
- 1Coaches wear the merch every class.
- 2Put a QR code at the front desk and on the whiteboard.
- 3Launch with a challenge, and give finishers the link to the challenge shirt.
- 4Share class photos with members in the merch (with their permission).
What we handle
- Printed to order, usually within 2–5 business days
- Shipped across the US, with tracking emails in your shop’s name
- Checkout, payment and sales tax handled
- Misprints and damage reprinted or refunded at our cost
- Your own shop at yourname.themerchcounter.com
- A QR counter card and stickers, ready to print
Questions gyms ask
- Tanks or tees for gym merch?
- Depends on your members and climate. Start with one of each and check which sells after a month; your dashboard shows best sellers.
- Can I limit a shirt to members who earn it?
- The simplest way is to share that product’s link only with members who hit the milestone. Most gyms find the honor system works.
- Do coaches get merch at cost?
- You can order one of each product as a test at cost, with no fee. For more, order through your shop like any customer; your share of the sale comes back to you.
Guides for gyms
Merch ideas
Gym Merch Ideas That Members Wear Outside the Gym
Gym and fitness studio merch ideas: training tanks and tees, hoodies, water bottles, milestone shirts and challenge merch, with example prices.
3 min read
Marketing your merch
How to Launch Your Merch: A 2-Week Plan
A simple two-week plan for launching merch at a local business: teasers, samples, staff, launch day, and what to do in the first week after.
2 min read
Merch ideas
Staff Shirts for Small Businesses
How to give your team staff shirts and aprons that match the merch customers can buy, what to choose, and when to order in bulk instead.
2 min read
Open your gym merch shop
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop