Pricing
Free to open. 20% when you sell.
No setup fee, no subscription, no minimums. Each sale covers what the item costs to make and our one fee; the rest is yours. If you don’t sell, you don’t pay.
$0
To open
No setup fee, subscription or card on file. Change products, prices and design anytime.
20%
Of each sale
Our only fee. It covers your storefront, checkout, payment processing, customer support and marketplace listing.
At cost
Printing and shipping
Blanks and printing at our partner’s price, shown before you list. Customers pay shipping, or you can build it into your prices and offer free shipping.
What you’d earn
Try any product at any price, with today’s costs.
Costs $9.63 to make in its smallest size. We suggest $25.00.
| Customer pays | $25.00 |
| Printing and blank | −$9.63 |
| Our fee (20%) | −$5.00 |
| You earn per sale | $10.37 |
41% of the price. Larger sizes cost a little more to make and earn a little less.
At 20 sales a month, you’d earn
$207.40 a month
With nothing spent up front and no stock left over.
What the 20% covers
- Your storefront at yourname.themerchcounter.com, in your colors
- Checkout, card payments and sales tax
- Order and shipping emails to your customers, in your shop’s name
- Reprints and refunds for misprints and damage
- Customer support
- Your listing on The Merch Counter marketplace
- A QR counter card and stickers, and visit counts by source
The fee is a share of what you sell, not of the postage: if you offer free shipping, the shipping built into your prices isn’t charged the fee.
How it compares
| Compared on | The Merch Counter | Bulk order, sold at the counter | Your own online store + print app |
|---|---|---|---|
| Money up front | None | The whole order | Store subscription |
| Minimum order | None | Usually dozens per design | None |
| Leftover stock | |||
| Packing and shipping | Done for you | You | Done for you |
| Monthly fee | |||
| Set up in about 15 minutes | |||
| Lowest cost per item |
Bulk ordering is cheaper per item if you sell most of the order. See the break-even, worked through.
Pricing questions
- Does it cost anything to open?
No. There is no setup fee, no subscription and no card on file. We take 20% of each sale, so if you don't sell, you don't pay.
- How much does The Merch Counter cost?
20% of each sale. That one fee covers your storefront, checkout, payment processing, customer support and your marketplace listing. The blank and printing are charged at our partner’s price, which you see before you list anything.
- How do I set my prices?
Start from our suggested price, which is about 2.5 times what the item costs to make, and change it to whatever you like. Your dashboard shows exactly what you earn on every size, and warns you before a price would sell any size at a loss.
- How much will I earn per item?
Your price, minus what the item costs to make, minus our 20%. At our suggested 2.5× price you keep 40% of every sale. Larger sizes cost a little more to make, so they earn a little less at the same price.
- Are there monthly fees or minimums?
No monthly fee, no minimum order and no minimum number of sales. You can list as many products as you like for free.
Ready to open your shop?
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop