Merch for restaurants, taquerias and pizzerias
People fall in love with restaurants and tell everyone about them. Merch lets them wear it — and lets visitors take a piece of the meal home.
Free to open · no inventory · 20% of each sale, nothing else
Why restaurant merch works
Restaurants have regulars with a usual order and a favorite table, and visitors who make a special trip. Both buy merch: one to show loyalty, the other as a souvenir.
Food also makes great design. A well-drawn taco, slice or dumpling is fun to wear in a way a plain logo sometimes isn’t, and it tells people exactly what you’re known for.
Takeout gives you a second counter. Every bag that leaves your kitchen can carry a sticker and a QR card to your shop.
What you’d earn
The products that suit a restaurant best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Classic Dad Hat | Yupoong 6245CMHats | $38.00 | −$14.94 | −$7.60 | $15.46 |
| Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
| Embroidered Apron | Liberty Bags 5502Aprons | $45.00 | −$17.64 | −$9.00 | $18.36 |
| Eco Tote Bag | Econscious EC8000Tote bags | $45.00 | −$17.75 | −$9.00 | $18.25 |
 Kiss-Cut StickersStickers | $8.00 | −$2.95 | −$1.60 | $3.45 |
 Unisex Heavy Blend Hoodie | Gildan 18500Hoodies | $57.00 | −$22.63 | −$11.40 | $22.97 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Ideas to start with
The restaurant hat
A classic for a reason. Embroidered, simple, and worn by your servers.
Your signature dish, drawn
Ask a local illustrator to draw the thing everyone orders, and put it on a tee.
The menu on the back
Your menu, or a favorite section of it, printed in your menu’s own type.
An apron for home cooks
For people who love your food and cook at home. Earns more per sale than most products.
Takeout stickers
One in every bag for a week, and your logo ends up on laptops and water bottles.
How to sell it
- 1Add a line to the menu: “Love us? Wear us — scan for merch.”
- 2Put a QR card and sticker in every takeout order during launch week.
- 3Servers wear the hat or tee.
- 4Post the dish next to the shirt it inspired.
What we handle
- Printed to order, usually within 2–5 business days
- Shipped across the US, with tracking emails in your shop’s name
- Checkout, payment and sales tax handled
- Misprints and damage reprinted or refunded at our cost
- Your own shop at yourname.themerchcounter.com
- A QR counter card and stickers, ready to print
Questions restaurants ask
- Is merch worth it for a small restaurant?
- Often more than for a big one. Taquerias, pizzerias and diners with loyal regulars are exactly the places people want to rep, and with no inventory there is nothing to lose by trying.
- What should a restaurant sell first?
- A hat and a tee, then an apron or tote. Stickers are a cheap add-on that travels well in takeout bags.
- Can customers pick up merch at the restaurant?
- Every order is printed and shipped to the customer’s address. Keep a sample on display so people can see it in person.
Guides for restaurants
Merch ideas
Restaurant Merch Ideas (That Aren't Just a Hat)
Restaurant merch ideas that sell: menu-item tees, aprons, totes, hats and stickers, with design ideas, example prices and how to sell them at the table.
3 min read
Marketing your merch
Using a QR Code to Sell Merch in Your Store
Where to put a merch QR code in your shop, what the sign should say, how to print it and how to tell whether it's working.
3 min read
Guide
Merch Ideas for Every Kind of Local Business
Merch ideas for coffee shops, breweries, gyms, restaurants, bakeries, studios and bookstores: what to make, what sells, and how to launch with no inventory.
6 min read
Open your restaurant merch shop
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop