Merch for bakeries
Your customers love baking and the ritual around it. An apron to bake in, a tote for the weekend loaf and a mug for the morning fit right into it.
Free to open · no inventory · 20% of each sale, nothing else
Why bakery merch works
Bakeries draw people who care about the craft: the Saturday loaf, the morning pastry, the holiday cookie order. Merch that fits into that ritual gets used every week, not stuffed in a drawer.
Aprons in particular suit a bakery. Your team already wears them, fans bake in them at home, and they earn more per sale than most products.
Bakeries are also busiest when people buy gifts. A tote and a mug are easy presents for someone who loves your bread.
What you’d earn
The products that suit a bakery best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Embroidered Apron | Liberty Bags 5502Aprons | $45.00 | −$17.64 | −$9.00 | $18.36 |
| Eco Tote Bag | Econscious EC8000Tote bags | $45.00 | −$17.75 | −$9.00 | $18.25 |
| Enamel MugMugs | $32.00 | −$12.67 | −$6.40 | $12.93 |
| Unisex Garment-Dyed Sweatshirt | Comfort Colors 1566Sweatshirts | $77.00 | −$30.59 | −$15.40 | $31.01 |
 Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
 Kiss-Cut StickersStickers | $8.00 | −$2.95 | −$1.60 | $3.45 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Ideas to start with
The bakery apron
The same one your team wears. Fans bake in it; staff in it sell it for you.
A bread tote
Sized for loaves and groceries, carried every week.
The morning mug
Pairs with the pastry they already buy from you.
Hand-drawn bakes
A simple line drawing of your croissant or loaf, on a soft crewneck.
Seasonal designs
A pie-season design in fall and a cookie design in December, available for a few weeks only.
How to sell it
- 1Put your team in the aprons a week before you launch.
- 2Hang a sample tote behind the counter with a QR card beside it.
- 3Put a QR sticker on pastry boxes.
- 4Launch with a seasonal design for a reason to buy now.
What we handle
- Printed to order, usually within 2–5 business days
- Shipped across the US, with tracking emails in your shop’s name
- Checkout, payment and sales tax handled
- Misprints and damage reprinted or refunded at our cost
- Your own shop at yourname.themerchcounter.com
- A QR counter card and stickers, ready to print
Questions bakeries ask
- Are aprons worth selling?
- Usually. An apron costs more to make, but it sells at a higher price and earns more per sale than most products, and bakers keep using it for years.
- When do bakeries sell the most merch?
- Around the holidays, when people buy gifts. Have your gift products live by early November and give customers an order-by date.
- Can staff wear the same apron customers buy?
- Yes, and they should. Order one at cost as a test, and more through your shop.
Guides for bakeries
Merch ideas
Bakery Merch Ideas: Aprons, Totes and More
Bakery merch ideas fans love — aprons, tote bags, mugs, cozy sweatshirts and seasonal designs — with example prices and how to sell them at the counter.
3 min read
Merch ideas
Holiday Merch Ideas for Small Businesses
Holiday merch ideas for local businesses from Small Business Saturday to New Year, with gift ideas, a planning calendar and how to set order-by dates.
2 min read
Pricing and profit
How to Price Hoodies, Hats and Mugs
What to charge for hoodies, sweatshirts, hats, beanies, mugs, tumblers, totes, aprons and stickers, with typical price ranges and what you'll earn on each.
3 min read
Open your bakery merch shop
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop