Merch for surf, skate and bike shops
Visitors buy a place as much as a brand. Put your shop and your spot on a shirt.
Free to open · no inventory · 20% of each sale, nothing else
Why surf shop merch works
Board and bike shops are part of a scene, and the scene is local. Locals rep the shop they ride with; visitors buy something from the shop that told them where to go.
Your merch is apparel people already wear outdoors, which makes it some of the most-seen merch any business has.
What you’d earn
The products that suit a surf shop best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
| Classic Dad Hat | Yupoong 6245CMHats | $38.00 | −$14.94 | −$7.60 | $15.46 |
| Unisex Heavy Blend Hoodie | Gildan 18500Hoodies | $57.00 | −$22.63 | −$11.40 | $22.97 |
| Unisex Staple Tank Top | Bella + Canvas 3480Tanks | $36.00 | −$14.25 | −$7.20 | $14.55 |
 Unisex Long Sleeve Tee | Bella + Canvas 3501Long sleeves | $47.00 | −$18.66 | −$9.40 | $18.94 |
 Kiss-Cut StickersStickers | $8.00 | −$2.95 | −$1.60 | $3.45 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Ideas to start with
Your town and your spot
The break, the park or the trail, with your shop name.
A sun hat
Embroidered cap, worn all summer.
Dawn-patrol hoodie
For early mornings and cold evenings.
Stickers
For boards, helmets and cars.
How to sell it
- 1QR code by the register and on the rental counter.
- 2Staff and team riders wear it.
- 3Post photos of customers wearing it at your spot.
What we handle
- Printed to order, usually within 2–5 business days
- Shipped across the US, with tracking emails in your shop’s name
- Checkout, payment and sales tax handled
- Misprints and damage reprinted or refunded at our cost
- Your own shop at yourname.themerchcounter.com
- A QR counter card and stickers, ready to print
Questions surf, skate and bike shops ask
- Long sleeves or tees?
- Both sell for outdoor shops. Long sleeves suit cooler mornings and sun protection.
- Can tourists order after they leave?
- Yes. Your shop is online and ships anywhere in the US.
Guides for surf, skate and bike shops
Guide
Merch Ideas for Every Kind of Local Business
Merch ideas for coffee shops, breweries, gyms, restaurants, bakeries, studios and bookstores: what to make, what sells, and how to launch with no inventory.
6 min read
Marketing your merch
How to Sell Merch on Instagram
How a local business can sell merch on Instagram: link in bio, launch posts, Stories, reposts and caption ideas that get followers to buy.
3 min read
Getting started
How to Choose Your First 5 Merch Products
The five merch products most local businesses should start with, which ones suit your type of business, and why starting small sells more.
3 min read
Open your surf shop merch shop
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop