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Merch for groomers, trainers and pet shops

Pet owners love showing off their pets and the people who look after them. Give them something to wear on the walk.

Free to open · no inventory · 20% of each sale, nothing else

T-shirts: Unisex Basic Softstyle T-Shirt | Gildan 64000, as listed by a shop on The Merch Counter
Tote bags: Eco Tote Bag | Econscious EC8000, as listed by a shop on The Merch Counter
Stickers: Kiss-Cut Stickers, as listed by a shop on The Merch Counter
Mugs: Enamel Mug, as listed by a shop on The Merch Counter
Listings from shops on The Merch Counter, our demo shops among them.

Why pet business merch works

People are devoted to their pets and to whoever grooms, trains or feeds them. That loyalty makes pet businesses a natural fit for merch.

A shop mascot — your own dog, a cartoon of one — makes a design people want to wear.

What you’d earn

The products that suit a pet business best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.

ProductCustomer paysPrinting and blankOur fee (20%)You earn
Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts
$25.00−$9.63−$5.00$10.37
Eco Tote Bag | Econscious EC8000Tote bags
$45.00−$17.75−$9.00$18.25
Kiss-Cut StickersStickers
$8.00−$2.95−$1.60$3.45
Enamel MugMugs
$32.00−$12.67−$6.40$12.93
Unisex Heavy Blend Hoodie | Gildan 18500Hoodies
$57.00−$22.63−$11.40$22.97
Classic Dad Hat | Yupoong 6245CMHats
$38.00−$14.94−$7.60$15.46

Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.

Our catalog is for people, not pets: there is no pet apparel or bandanas.

Try your own prices in the profit calculator

Ideas to start with

  • Your mascot

    Your shop dog, drawn, on a tee or mug.

  • A walk tote

    For treats, toys and bags on the daily walk.

  • Proud owner tees

    A friendly line about dog (or cat) owners, with your logo.

  • Stickers

    Hand one out at every pickup.

How to sell it

  1. 1QR card at the pickup desk.
  2. 2Hand out a sticker with every groom.
  3. 3Post photos of clients and pets in the merch.

What we handle

  • Printed to order, usually within 2–5 business days
  • Shipped across the US, with tracking emails in your shop’s name
  • Checkout, payment and sales tax handled
  • Misprints and damage reprinted or refunded at our cost
  • Your own shop at yourname.themerchcounter.com
  • A QR counter card and stickers, ready to print

Questions pet businesses ask

Can I sell dog bandanas or pet clothes?
Not through The Merch Counter today. The catalog is apparel, drinkware, bags, stickers and pins for people.
What sells best for a pet business?
Tees and totes, with stickers as an easy extra.

More questions and answers

Guides for pet businesses

Open your pet business merch shop

Fifteen minutes, nothing up front, and a link you can share tonight.

Open your free shop