Merch for food trucks
A food truck has no room for boxes of shirts. With print on demand you don’t need any.
Free to open · no inventory · 20% of each sale, nothing else
Why food truck merch works
Food trucks have devoted followings who track where the truck is parked each day. Those fans want to rep it.
Space is the problem with merch on a truck. Print on demand means nothing to store: customers scan a code and the order ships to them.
What you’d earn
The products that suit a food truck best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Classic Dad Hat | Yupoong 6245CMHats | $38.00 | −$14.94 | −$7.60 | $15.46 |
| Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
| Kiss-Cut StickersStickers | $8.00 | −$2.95 | −$1.60 | $3.45 |
| Unisex Heavy Blend Hoodie | Gildan 18500Hoodies | $57.00 | −$22.63 | −$11.40 | $22.97 |
 Eco Tote Bag | Econscious EC8000Tote bags | $45.00 | −$17.75 | −$9.00 | $18.25 |
 Enamel MugMugs | $32.00 | −$12.67 | −$6.40 | $12.93 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Ideas to start with
The truck itself
An illustration of your truck on a tee.
The hat
Worn by your crew at every stop.
Stickers with every order
Cheap, and they go everywhere your customers do.
Event shirts
For the festivals and markets you work every year.
How to sell it
- 1Put the QR code on the menu board and the order window.
- 2Crew wears the hat.
- 3Post your merch link with each day’s location.
What we handle
- Printed to order, usually within 2–5 business days
- Shipped across the US, with tracking emails in your shop’s name
- Checkout, payment and sales tax handled
- Misprints and damage reprinted or refunded at our cost
- Your own shop at yourname.themerchcounter.com
- A QR counter card and stickers, ready to print
Questions food trucks ask
- Do I need to carry stock?
- No. Customers order from their phone and every order ships to them. Keep one sample on the truck to show.
- What should a food truck sell?
- Hats, tees and stickers cover it.
Guides for food trucks
Marketing your merch
Using a QR Code to Sell Merch in Your Store
Where to put a merch QR code in your shop, what the sign should say, how to print it and how to tell whether it's working.
3 min read
Getting started
Is Print on Demand Worth It for a Local Business?
The real pros and cons of print-on-demand merch for coffee shops, breweries, gyms and other local businesses, with a worked example of what you'd earn.
3 min read
Getting started
How to Choose Your First 5 Merch Products
The five merch products most local businesses should start with, which ones suit your type of business, and why starting small sells more.
3 min read
Open your food truck merch shop
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop