Yoga Studio Merch Ideas
By The Merch Counter team · Updated · 3 min read
Yoga studio merch should be soft, simple and wearable to class and around town. Start with a soft tank or tee, a crewneck for after class, and a tote big enough for a mat towel and a change of clothes.
For class
1. The soft tank. Example: $28, you earn $11.40 †.
2. The relaxed tee. A small mark, muted color. Example: $30, you earn $12 †.
For after class
3. The crewneck. The after-class staple. Example: $45, you earn $16 †.
4. The hoodie. For colder mornings.
Accessories
5. The studio tote. For a towel, a water bottle and a change. Example: $26, you earn $9.80 †.
6. The water bottle. Example: $34, you earn $12.20 †.
Community designs
7. Teacher-training shirts. For each cohort, with the year.
8. A mantra shirt. A line your teachers say, in simple type.
9. A retreat shirt. For a studio retreat or workshop weekend.
10. A studio anniversary shirt.
Why studio merch sells
Students at a yoga or pilates studio come back week after week, and many feel a real sense of community. Merch gives them a way to carry that with them, and it suits the studio's rhythm: a tank for class, a crewneck for the walk home, a tote for a mat towel and a change. Teacher trainings, retreats and workshops add natural moments for limited designs.
Design directions that work
Keep it understated, and choose soft, lightweight blanks for anything worn while moving: a 100% cotton tee such as the Bella+Canvas 3001 rather than a heavyweight one.
- Small marks. A small logo or a single word on soft, muted fabric.
- Line art. A simple drawing of a pose, a sun, or a symbol connected to your studio.
- Mantras. A phrase your teachers often say, set in clean, quiet type.
- Cohort shirts. "Teacher Training 2026" with your studio name.
- Retreat shirts. The place and dates of a retreat.
What you'd earn
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Unisex Staple Tank Top | Bella + Canvas 3480Tanks | $36.00 | −$14.25 | −$7.20 | $14.55 |
 Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
| Unisex Garment-Dyed Sweatshirt | Comfort Colors 1566Sweatshirts | $77.00 | −$30.59 | −$15.40 | $31.01 |
| Eco Tote Bag | Econscious EC8000Tote bags | $45.00 | −$17.75 | −$9.00 | $18.25 |
| Stainless Steel Water BottleWater bottles | $61.00 | −$24.39 | −$12.20 | $24.41 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Bringing it into the studio
- Teachers wear the merch for a week before launch.
- Put a QR code at the front desk and in the changing room.
- Mention it at the end of class, once, gently.
- Add the shop link to your booking confirmation and new-member welcome email.
- Launch a cohort or retreat design for your next training or event.
Common questions
Will students wear merch to class?
If it's soft and comfortable, often. Choose lightweight blanks for anything worn while moving.
Should merch be loud or quiet?
For most studios, quiet. Small marks and muted colors fit the setting.
Is merch worth it for a small studio?
With print on demand there's no cost to try, so even a small studio can see whether students want it.
Related: Merch for yoga studios · Gym Merch Ideas
† Worked examples. They use our real 20% fee and suggested 2.5× price on an illustrative cost to make; real costs vary by product, size and print. Bulk-order figures are illustrative too. Today’s numbers for every product are in the profit calculator and in your dashboard before you list anything.