Design and production
Print-ready logos, printing methods, file formats, dark shirts and samples.
Start here
Print-on-Demand Merch: Quality, Printing Methods and Design
How print-on-demand merch works for a local business: what happens after an order, print methods, blanks, artwork, samples and shipping times.
Design and production
How to Make Your Logo Print-Ready for Merch
What your logo file needs to print sharp on shirts, hats and mugs: resolution, transparent background, dark-shirt versions and a quick checklist.
3 min read
Design and production
DTG vs. Screen Printing vs. Embroidery: What's the Difference?
A plain-English comparison of DTG printing, screen printing and embroidery for merch: how each works, look and feel, durability, cost and when to use which.
2 min read
Design and production
What File Format Do You Need for T-Shirt Printing?
Which file format to use for printing your logo on shirts and merch — PNG, SVG, PDF, JPEG or WebP — and what to ask your designer for.
2 min read
Design and production
How to Make Your Logo Work on Dark Shirts
Why dark logos disappear on black and navy shirts, how to make a light or one-color version, and how to set up dark-shirt versions on The Merch Counter.
2 min read
Design and production
How to Order a Sample Before You Launch
Why you should order a sample of your merch before selling it, how test orders work on The Merch Counter, and a checklist of what to inspect when it arrives.
2 min read
Ready to open your shop?
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop